A media kit's job is simple: let a brand evaluate you in under a minute without a back-and-forth email thread. Most creator media kits fail because they're either a wall of vanity metrics or a vague one-pager with nothing concrete.
What actually belongs in it
- Who you are and what you make content about, in one sentence
- Your platforms, with real, current follower and engagement numbers — never inflated
- Your audience's rough demographics, if you have that data
- Your category/niche, stated clearly
- How to actually contact you
Your public profile is most of this already
A complete RankMySocialMedia profile — accurate category, connected accounts with real numbers, a clear bio, and an open inbox — covers nearly everything a static media kit PDF tries to do, except it updates automatically as your numbers change and it's linkable in one click instead of an attachment nobody opens.
Never inflate the numbers
It's tempting to round up or count "reach" creatively. Don't — brands increasingly cross-check, and a static PDF claiming numbers that don't match your live profile is a faster way to lose trust than having a smaller, honest audience ever was.